June 2008 - Uniquely You
I received a call from a potential customer. He blurted out, "I am buying auto insurance from someone today. I am checking with several of your competitors. You have two minutes to convince me that I should do business with you. GO!"
True story. Now imagine yourself in that position. I immediately starting spitting out the features of our business that make us unique. ...
May 2008 - AutoPilot Business
I naively thought owning my own business would provide me with more time, money and flexibility. Boy was I crazy.
I opened an insurance agency with zero customers and hired two employees. We set very specific sales goals and I promised myself a trip to San Juan if we made them. Seven months later I arrived in San Juan, I checked into the hotel and went straight to the beach. ...